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New Better Health campaign launched to encourage families to eat better

New Better Health campaign launched to encourage families to eat better


Families will be specified guidance to aid to enhance the weight loss plans of their kids by a new marketing campaign as the new stats reveal the variety of parents giving harmful treats to their little ones has improved for the duration of the pandemic.

The multimedia Improved Overall health campaign has been launched today [Monday January 10] to inspire families to eat superior and consists of a new ‘scan, swipe and swap’ attribute for the NHS Meals Scanner App, which presents a straightforward solution to help family members manage a more healthy diet regime.

The campaign follows a document increase in being overweight among children due to the fact the start off of the pandemic, with newest facts highlighting that one in 4 (27.7%) children of reception college age are overweight or obese this rises to 4 in 10 (40.9%) in Calendar year 6 (ages 10-11). Evidence shows that families bought food stuff extra during lockdowns and this remained over ordinary stages even once lockdowns finished.

A new survey executed with Netmums showed that almost 6 in 10 (58%) mothers and fathers give their little ones more sugary or fatty treats than in advance of the pandemic and almost two-thirds (64%) of moms and dads said they normally be concerned about how healthier their children’s treats genuinely are. Nearly 90% of parents said they would reward from an App which would help them make healthier options for their small children.

People can scan the item barcodes from their shop and the app will recommend more healthy options to enable them make an quick swap subsequent time they shop. The app works by using a “Fantastic Alternative” badge to support signpost people today to much healthier meals and beverages in line with the government’s nutritional suggestions for extra sugar, saturated unwanted fat and salt.

General public Health Minister Maggie Throup said:

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We know that people have felt a whole lot of strain throughout the pandemic which has drastically altered patterns and routines

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The new calendar year is a fantastic time for building resolutions, not just for ourselves, but for our families. Acquiring techniques to improve their wellness is 1 of the best resolutions any of us could make.

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By downloading the free of charge NHS Foods Scanner Application, people can swap out foodstuff from the weekly shop for more healthy solutions and stay clear of products large in salt, sugar and saturated excess fat.”

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Dr Alison Tedstone, Main Nutritionist at DHSC explained:

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We are all knowledgeable of the increased pressures families have been less than during the pandemic with young children remaining caught at dwelling more. With advertising and marketing selling harmful meals to young ones, it truly is not stunning that mom and dad say they’ve frequently observed it difficult to resist pestering from their kids for more unhealthy treats, and that is why the NHS Foodstuff Scanner App is a wonderful device to enable family members make swift and quick much healthier swaps.

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It is really so crucial that children lower the total of sugary, fatty and salty foods they take in to help them stay balanced and reduce the threat of health and fitness problems this kind of as diabetes and tooth decay.”

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‘Girls Aloud’ member Nadine Coyle and dietitian Dr Linia Patel fulfilled with a loved ones to speak about ingesting behavior and to trial the NHS Food items Scanner Application for on their own, and recorded a small film to support the campaign.

Nadine Coyle claimed:

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As a active doing work mum, I locate it tricky to say no to my kid’s demands and often give in to “snack” pressure – even though I know it truly is not that fantastic for them. I had no concept some foods were so large in sugar, saturated excess fat and salt – so it is really excellent that the App gives you alternatives.

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I really like using the NHS Food Scanner App and so does my daughter she likes picking out the much healthier swaps which is fantastic – we are by now making tiny changes by excellent food items selections.”

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Dr Linia Patel, Dietician claimed:

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We know that dad and mom locate it genuinely tricky to find healthier treats for their kids, primarily if they’re fussy eaters.

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The NHS Food Scanner Application is a enjoyable way to get the young children associated in deciding upon much healthier food items that they will enjoy – so get likely and scan, swipe, swap!”

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Annie O’Leary, Netmums Editorial Director said:

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That two thirds or dad and mom uncover they are supplying kids more treats as snacks than pre-pandemic isn’t going to surprise me in the slightest – we all consolation ate our way by means of the pandemic and I know my children ate significantly more treats than typical.

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But thank heavens you can find now a thing to assistance get us all back again on keep track of. And that it’s from the gold typical in terms of trustworthiness, the NHS, hopefully means tens of millions of families will be downloading it and working with it ASAP.

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Browsing for treats can be an absolute minefield for fast paced mothers and fathers, so thank you for coming to the rescue nevertheless all over again, NHS.”

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As portion of the Government’s Being overweight Approach, the department is regulating the marketing of much less healthier foods to small children and has committed £100m of funding to guidance children, grown ups and family members obtain and maintain a healthier excess weight.

The NHS Meals Scanner App gives parents with the suitable hack to enhance their kid’s wellness in 2022. The totally free Application can be downloaded or lookup ‘Food Scanner App’.

Background information and facts

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  • Url to full campaign movie and property
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  • Netmums surveyed 2,030 moms and dads with small children aged 5-11 yrs outdated, conducted involving 7th-17th December 2020,
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  • Jogging all over England from 10th January to 31st March, the campaign will incorporate new advertising and marketing on Television, video clip on demand from customers, radio, out of property, media partnerships, social media and other electronic channels, collectively with national and regional PR action.
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  • The new Television advertisement delivers the swaps to lifetime by presenting the Meals Scanner Application as the basic answer to assist moms and dads discover more healthy swaps for their families.
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  • Primary academics will also be ready to help pupils study about making healthier food items alternatives using a selection of pleasurable curriculum linked teaching sources that characteristic the NHS Meals Scanner App.
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  • The ‘Good Choice’ badge* assists signpost consumers to healthier food and drinks that fulfill nutrient conditions in line the Government’s dietary recommendations for additional sugar, saturated extra fat and salt.
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  • NHS Digital Nationwide Little one Measurement programme England 2020/2021
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  • The dietary influence of the COVID-19 pandemic report
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  • Government Weight problems Tactic
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