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New digital service startup in North Texas aims to bring nutritious food to home delivery

New digital service startup in North Texas aims to bring nutritious food to home delivery

Although foodstuff delivery applications were a very important element of finding a edition of the restaurant experience at home during the pandemic’s toughest months, most shoppers opted for pure consolation food fairly than healthier fare. Enter Bitewell, a new electronic service startup that aims to assist folks get the healthiest and most nutritious foods choices from both equally grocery suppliers and dining places sent right to their door. And it picked Dallas as the launch city for its pilot software.

The enterprise was launched by Chris Fanucchi, CEO, and Samantha Citro Alexander, CMO, due to the fact they noticed a have to have in their individual foodstuff routines and routines.

“Chris and I have been motivated by our individual food activities,” Alexander claims. “Chris spends weeks at a time on the highway, which can make feeding on properly tough. I have been handling meals allergies and dietary restrictions my complete lifetime, which will make taking in safely challenging.”

Soon after attempting out scores of food and nourishment apps, Alexander says they could not easily locate one particular that answered their principal dilemma: How do I locate the correct food items in close proximity to me?

“So, Bitewell was born. It is not a food items delivery application, and it’s not a dieting platform. It’s essentially a nutritious food market that connects you with the correct meals for your physique nearby,” she says. “Our platform permits users to make superior food items possibilities during their working day by tying customized tips, this sort of as ‘what should I eat for lunch?,’ to deliverable meals selections around you, these kinds of as cafe meals, groceries, pantry goods and extra.”

The principal differentiator, Alexander states, is that conventional food shipping and delivery apps improve for ease. Bitewell optimizes for wellness by connecting individuals with cafe meals, grocery items, recipes and food kits. They also aim to present far more accurate diet info from suppliers that will be validated by just about every city’s dedicated dietician.

“Our top secret sauce, pun intended, is the [artificial intelligence]-driven personalization that connects you to the appropriate meals for your entire body,” she states.

The onboarding course of action for Bitewell is exceptionally easy. On ordinary, it can take only a couple of minutes for a man or woman to get established up, perhaps saving several hours on meal prep and scheduling all over a normal week. Throughout the set up course of action, the application guides buyers by way of a several queries to improve what its AI suggests. This consists of allergy symptoms and nutritional restrictions, food items preferences, conditioning routines, and private objectives, these types of as no matter if you are trying to get to basically eat smarter and healthier or have distinct conditioning goals, these kinds of as setting up muscle.

Around time, the app learns your behaviors to even far better focus on products based on your choices. Despise cilantro? It will understand to weed out products that contain the herb.

According to Bitewell’s research, Us citizens have access to additional than 50,000 foodstuff options just about every working day, and North Texas locals are aiding condition the future of the app.

“We selected Dallas as our start city because it is a great industry, from both of those a source and demand viewpoint, to pilot an plan like Bitewell. On the offer facet, Dallas has an very diverse meals scene with tons of options. On the desire aspect, Dallas has a population that is making an attempt to balance advantage, food stuff enjoyment and wellbeing,” Alexander suggests. “It doesn’t hurt that our lead dietitian and I stay in this article, way too.”

Immediately after the pilot software concludes this spring, it will officially launch in Dallas in excess of the summer time. Immediately after that, Chicago.

“Our piloters have been far more engaged than we could have probably imagined, and they are fully commited to encouraging us create the very best platform possible. They’ve helped us establish significant features like true-time monitoring, offer gaps and plenty of bugs that are par for the program with any new tech.”

To find out much more about Bitewell or choose component in the platform’s pilot phase, visit and create a new account. Preview the app’s start functions in this article.