BOULDER, Colo., Jan. 31, 2022 /PRNewswire/ — Today, Purely Elizabeth declared the closing of a $50M Sequence B financing spherical that will generate ongoing growth by means of merchandise innovation, e-commerce, and financial commitment in marketing and advertising. The spherical was co-led by the new SEMCAP Food & Nourishment division, and joined by co-traders Swander Rate Money and SEMCAP’s Spouse, Fresh new Del Monte. Purely Elizabeth, which specializes in healthy, nutrient-dense breakfast food items which includes the best advertising granola in the pure channel, will broaden its SKUs in just their current line of offerings this yr, like oatmeal, even though also working on launching into a full new group, to be declared at a later on date.
About the last five many years, Purely Elizabeth has grown noticeably with a 55% CAGR, solidifying the model as a leader in the breakfast classification. Established by entrepreneur and holistic diet counselor, Elizabeth Stein, the organization has revolutionized the pure foodstuff category given that 2009 and been satisfied with escalating demand from customers yr about 12 months for its nutritious, non-GMO products and solutions, making use of revolutionary elements such as natural historic grains, probiotics, and MCT oil. Purely Elizabeth has virtually doubled its retailer doorways in the last four yrs from 8,000 retailers in 2018 to 15,000 suppliers in 2021.
“Given that 2016, SEMCAP’s John Haugen and Ryan Newcom have served on my board and performed an instrumental position in supporting scale the company,” claimed Elizabeth Stein, Purely Elizabeth founder and CEO. “We share the same vision and values for the manufacturer, which had been our most crucial aspects when deciding on an investment decision lover. We are further than blessed.”
Purely Elizabeth is the 1st investment for and marks the launch of SEMCAP Food items & Nourishment, which is led by managing companion John Haugen, and companions Ryan Newcom and Kate Storey. With industry know-how and a impressive community of resources, the group assists impressive foods companies remodel the world via food stuff. SEMCAP is investing in providers with genuine missions to increase the very long-term health and sustainability of humanity, have a demonstrated history of achievement, have a impressive brand and merchandise, and are helmed by inspiring leaders.
“Purely Elizabeth is catalyzing change in the food and diet area and modifying the way foodstuff is produced through its dedication to cleanse, sustainable ingredients that are packed with nutrition, while simultaneously providing good style,” claimed John Haugen, SEMCAP Foodstuff & Diet taking care of husband or wife. “Purely Elizabeth has also proven a large history of progress and stellar performance, led by a real, function-driven founder who is a joy to partner with. We are thrilled to keep on developing on an incredible connection that has existed for more than 5 yrs.”
At its roots, Purely Elizabeth embodies its ethos of sourcing remarkable components and bringing nutrient-dense, holistic nutrition to every person. Go to www.purelyelizabeth.com for far more details.
ABOUT PURELY ELIZABETH
Considering that 2009, Purely Elizabeth has been a chief in the organic foods classification with its wholesome, non-GMO and organic and natural historic grain products and solutions. Founder and holistic nutrition counselor Elizabeth Stein is a pioneer of the superfood movement, incorporating powerful and innovative, nutrient-rich substances into her solutions these types of as ancient grains, coconut sugar, probiotics, and MCT oil. Purely Elizabeth is redefining the benchmarks of packaged foodstuff with its present-day line of accredited gluten-totally free and vegan solutions consisting of granola, pancake & waffle blend, and oatmeal.
ABOUT SEMCAP Food items & Diet
SEMCAP Food items & Nutrition invests in extraordinary foods businesses that support sustainable fashionable health and fitness and a far better upcoming for food stuff. Led by a really proficient financial commitment crew with deep operating and investing working experience in customer package goods, the group presents exceptional deal insight and support for strategic partnering and improved expansion. SEMCAP Meals & Nutrition companions with providers whose products and solutions emphasize organic and natural, normal, non-GMO, and plant-dependent meals as nicely as productive supply chain and supply and low-squander packaging. SEMCAP is a development-phase private fairness enterprise dedicated to investing powering seminal trends in sectors that have the best impact on humanity – health, training, and food items.
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